PROGRAMME STRUCTURE
COURSES | KEY CONTENTS |
Accounting and Finance |
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Marketing and Services Management | Strategic Marketing Theory in relation to both Physical Goods and Services
Relationship Marketing/Management
Future Direction for Marketing
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Operations and Information Management |
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Strategic International Business Management |
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Dissertation (Business Innovation Project)
The syllabus will provide a broad, integrated and highly integrated programme of study, designed to facilitate self management of the research project. Subjects include:
- Research approaches design and methodology
- Entrepreneurship
- Corporate Social Responsibility
- Business contexts – large and small organisation perspectives
- External and internal factors and their effects on the behaviour, management and sustainability of organisations
- Internal factors, functions and processes, structures and governance, operations and management
- Self reflection and criticality in the research process
- Developing skills for reflective, collaborative and adaptive learning
Students will have lectures on
- Selecting suitable research topics
- Literature searching – what constitutes a literature search
- Methods used to collect and analyse primary data
- Methods used to collect and analyse secondary data
- Analysing and presenting research findings