The B.Sc. Business Administration (Marketing) Degree programme provides an opportunity for students to acquire knowledge and training for careers in sales and marketing, in addition to a broad program of study encompassing all phases of marketing.
Students are expected to gain in-depth knowledge and understanding in Marketing Practice, Marketing Mix as working tools of a marketer, Sales Strategies, Marketing Strategies, Marketing Analysis and Planning, Marketing models, Management of the Marketing Function, Marketing Research, Branding and Integrated Marketing Communication as well as general business areas necessary for a marketer.
There is an internship Program as well which will allow students to apply what is learned in the classroom to real-life situations in the business sector. Also, the programme will enable students to write any Professional Marketing examination Worldwide with ease and pursue marketing to any level. Thus, students will gain an understanding of how markets evolve the general marketing environment and the practice of Marketing.