About Me:

I have developed from two academic areas, Psychology and Marketing. I hold an MPhil Psychology degree from the University of Ghana and a Professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, UK.

I am a lecturer in Marketing and Psychology, Faculty of Business Administration in the Pentecost University College at both undergraduate and post graduate levels.

I am committed to ethical and excellent professional standards in working. I deliver my best whenever there is an opportunity.

Qualifications:

• Phd candidate, OU Malaysia
• MPhil. Psychology- University of Ghana, 2005
• Professional Postgraduate Diploma-CIM, UK 2005
• B.A Psychology with Sociology- University of Ghana, 1999
• Diploma Human Resource Management- ICM, UK 2005
• Diploma n Business Management- ICM UK,2005

Professional Memberships and Activities:

• Ghana Psychological Association
• Chartered Institute of Marketing Ghana

Expertise:

• I have expertise in customer insight and management, customer service and satisfaction, managing markets and customer behaviour issues in general
• Managing family business and small enterprises
• In Psychological practice, I specialize in family therapy, marriage and relationship, relationship management and enhancement, stress and stress management and executive health promotion.

Research Interests:

My research interest is centred on human behaviour in both business and psychosocial issues in family businesses. I have been involved in a couple of researches in health and online and offline Consumer Behaviour. Other areas are Business Psychology, Marketing Management, Business Strategy, Family Business, Entrepreneurship, Customer Service and CRM, E-Marketing and Brand Management, stress and stress management, health issues

Selected Publications:

• Andoh-Quainoo L. (2011). Evaluation of needs Theory and its significance in contemporary Marketing. Pentvars Business Journal Vol. 5 No 2, Quality Type, Accra.
• Andoh-Quainoo, L & Atuobi-Yiadom, N. (2012) Internet and Online Shopping in an Emerging Economy: A Ghanaian Perspective. Pentvars Journal Vol.6 No.1 Janaury-March Ed., Quality Type, Ghana
• Andoh-Quainoo L.; Asante R.; Antwi- Boasiako A.; Ofori-Nyarko E & Ofori-Amanfo J (2015). Service Quality and Customer Satisfaction in Healthcare Delivery: A Comparative Study of Public and Private Hospitals in Ghana in Ghana. Pentvars Journal. Vol.9 No.1 July –December Edition. Quality Type, Ghana.

Book Chapters

• Andoh-Quainoo, L. (2015). Chapter Two: Kama Group Case Study in Comparative Case studies in Developed and Developing Countries. IGI Global
• Andoh-Quainoo, L. (2015). Chapter Six: Global Lighting Case Study in Comparative Case studies in Developed and Developing Countries. IGI Global

Conference papers

• Ofori Dankwa J; Omane-Antwi K.B, Appiah Kubi, S; Andoh-Quainoo, L; Shiva Nadavulakere; Kylie Goggins, J. Ofori-; (2013). Neo-Institutional Theory and mentalpreneurship: Exploring Cognitive Differences and Similarities in Starting Family Business in Ghana and the U.S. Presented at FER conference, August 2013, Chile.